Lonely Mouth UK

Soysauce “OG Shoyu” Bottle Label Design

Lonely Mouth UK is a Japanese soul-food restaurant based in Bristol, UK.

The Story:

Lonely Mouth UK was launching its first-ever product, OG Shoyu, a signature soy sauce crafted for drizzle-worthy goodness. The cafe owner, who blends her Japanese culinary passion with her Jamaican-English heritage requested for a label design that is uniquely Lonely Mouth’s.

The Goal:

The owner requested for a label that:

• Matched the cafe’s existing branding, which I had previously worked on.
  

• Made the cafe’s name the most prominent visual element.
  

• Incorporated the signature ramen girl logo.
  

• Featured a traditional Japanese design element to honor the product’s roots.

The Label:

I designed a label that seamlessly integrated Lonely Mouth’s bold branding with a fresh, eye-catching aesthetic that is undeniably “Lonely Mouth”. The final design:

• I designed the label with a vibrant color palette that stood out on shelves, drawing inspiration from the cafe’s interior—especially the lantern colors—to create a design that seamlessly connects the in-cafe atmosphere with the product’s branding.
  

• The cafe’s name takes center stage for instant brand recognition, while a hand-drawn illustration of a traditional Japanese soy sauce saucer ties the product and design together.
  

• Most importantly, every detail was crafted with care to balance cultural homage with a modern, striking appeal, capturing the core essence of Lonely Mouth’s branding.