Mad Classic Flavor

Craft Cocktail Label Design and Illustration

This elevated twist on Classic Lemonade is bursting with bright fresh lemon, full proof vodka and the pure sweetness of maple syrup and natural cane sugar. Lightly finished with the perfect amount of fizz. It is Mad Delicious.

Client's Brand Values:

🍋 Mad Lemon is a craft cocktail brand whose values include free-spiritedness, 70s groove and feeling, kaleidoscope colors, and being part of a nurturing community.

🎯 The Goal

The goal for the cocktail label designs was to create a distinctive visual identity for each flavor, one that powerfully reflects the brand's core values and resonates with its audience.

Flavor design brief is to create a visual representation of:

• The taste of sunshine

• Maple syrup swirled memories

• An instant classic taste and feel

The Results:

⭐ Crafted digitally illustrated characters for each of the 7 unique flavors (with 4 more set to be released), giving each flavor its own distinct personality and charm.

⭐ Designed 7 original seamless patterns to serve as vibrant backgrounds for each character, enhancing the visual storytelling of the brand.

⭐ Developed eye-catching social media content that captures attention and drives engagement across platforms.

⭐ Created an interactive Instagram filter with a 5-frame feature, adding a fun and engaging experience for followers.

⭐ Designed a range of branded merchandise, including custom stickers, bandanas, scarves, tote bags, and more, expanding the brand's visual identity into tangible products.

The Impact:

🏆 Within just under a year, the brand’s label and packaging have caught the attention of industry leaders, earning features in top-tier media like Dieline, a global platform celebrating innovative package design.

🏆 The brand’s canned cocktails were not only a hit but were voted crowd favorites at major music festivals and events, standing out as the top choice among attendees.

🏆 The innovative design has also captured the attention of investors, helping the brand secure multiple investment deals, fueling its growth and success.