Endless Summer 2021 Poster

Event Poster Design

Mad Lemon is a Denver-based lemonade cocktail brand who’s visual identity is inspired by music festivals, psychedelics, flower crowns, and all the good vibes.

Brand Core Values: Freedom, Creativity, Kaleidoscope, Community,

The goal for this event poster design is to create a visual representation of:

• freedom to be wild — to express oneself — and to be true to who we are

• happy, lively, lush and brimming with joy and curiosity

• an homage to the trippy and psychedelic 70s aesthetic